Migros Bank and gowago.ch become strategic partners

Migros Bank and gowago.ch become strategic partners

Wednesday, July 14, 2021

July 14, 2021 – Zurich | Migros Bank becomes the financing partner of the largest online provider of car leasing and subscriptions in Switzerland. Gowago.ch offers a complete online service, the costs are all inclusive and transparent.  The company already provides thousands of used and new cars of all brands - with a growing share of e-cars and hybrid vehicles.

"We want to make everyday life easier for customers by enabling them to take out car leases and subscriptions conveniently and 100 percent from home, with costs under control at all times. Everyone should be able to choose their preferred car, in any situation in life," says Rolf Knöpfel, Head of Innovation and Marketing at Migros Bank. "Gowago.ch is also steadily expanding its range of alternatively powered cars and we are very happy to support a company that is committed to future-proof mobility solutions." Migros Bank acts as a financing partner, while at the same time taking a stake in the fintech company.

From the selection of the vehicle to the conclusion of the contract to home delivery on request, everything is done quickly and easily online. The desired vehicle can be test-driven at any time. In doing so, the company draws on a large car dealer network. "Thanks to innovation and technology, we want to revolutionize the way customers obtain and use their cars," says Rutger Verhoef, CEO and co-founder of gowago.ch.

The right offer for every customer need

Depending on their personal needs, gowago.ch customers can choose between a lease with a longer term or a subscription with a shorter term. The "all-in-one" always applies: insurance, service, warranty, taxes or tire change are included. The prices are fixed and there are no surprises. In addition, the trade-in of old vehicles is possible. For example, a diesel-powered car can be replaced by an electric vehicle.

Cooperation with renowned companies

In addition to Migros Bank, the Zurich-based company can count on other partners. The Swiss Startup Group, for example, made the initial financing possible. Baloise covers the insurance part and also holds a stake. The Touring Club Switzerland (TCS) acts as a service partner and evaluates the vehicles that can be traded in.


About gowago.ch

Gowago.ch is the largest online provider in Switzerland for cars at a monthly price. "We are the first to offer leasing and subscription for new and used cars with everything included," explains CEO Rutger Verhoef. This complete, unique offering enables gowago.ch to accelerate the transition to more sustainable cars. The Zurich-based fintech company was founded in 2017 and currently employs 19 people.

About Migros Bank

Migros Bank is one of the leading banks in Switzerland with 800,000 customer relationships and total assets of over 50 billion Swiss francs. It is one of the five largest mortgage banks in Switzerland, has a broadly diversified investment range and maintains one of the most comprehensive offerings in Switzerland for sustainability funds. As a wholly owned subsidiary of the Federation of Migros Cooperatives, it upholds the cooperative values of Migros. It employs more than 1,400 people on a full-time basis and has more than 70 branch offices.


Further information

Urs Aeberli, Public Relations Migros Bank

Tel: +41 44 839 88 01 | E-mail: medien@migrosbank.ch

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